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Dr. Bhaveshkumar Parmar

Assistant Professor
School of Management Studies Ph.D.,M.Phil,BBA,MBA
  • About
  • AWARDS
  • PUBLICATIONS
  • ACTIVITY
  • RESEARCH PROJECTS
  • PROJECTS GUIDED
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About

Dr. Bhavesh Parmar, Presently working as Assistant Professor (Research Methodology) at National Forensic Sciences University, Gandhinagar, Gujarat. His Ph.D in Management (2015) from Sardar Patel University (India). He has his M.Phil and M.B.A. from HNGU, Patan (India). He teaches across MBA programs since 2008 in the area of Research Methodology, Marketing. He has contributed his research to peer reviewed journals, book chapters, Monographs, National and International Conferences. Teaching, research and consultancy interests are in the area of Marketing, Marketing Research, Celebrity Endorsement & Event Management. He is also a member of the editorial board and the reviewer board of national and international journals. 


No. of Publications

Research Paper

30

Book

1

Book Chapter

2

Academic Identity

Scopus Id
G-Scholar Id
Nq8-8k0AAAAJ&hl
Vidwan Id
219871

Teaching Experience

Assistant Professor
National Forensic Sciences University
Jun 2023 to Till Today
Assistant Professor
Charotar University of Science and Technology (CHARUSAT)
Mar 2021 to Jun 2023
Associate Professor
Sankalchand Patel University
Aug 2008 to Mar 2021

AWARDS

Research Fellowship
UGC, New Delhi
July 2007

No. of Publications

SORTING BY DATE
September 2022

Book Title: Diversity, Equity and Inclusion In Human Resource Management : Post Covid Advanced HRM Issue

ISBN: 978-93-56480-90-2

Pages: -

Language: English

Publisher: CLEVER FOX PUBLISHING

Minakshi Sehrawat, Bhaveshkumar Parmar

Book
November 2023

Book Title: Sustainability, Green Management, and Performance of SMEs

Chapter Title: Progress Intention and Sales Revenue Growth in Micro, Small and Medium Enterprises (SMEs)

ISBN: 9783111170022

Pages: 199 - 210

Language: English

Publisher: Walter de Gruyter GmbH, Berlin

Bhaveshkumar J. Parmar and Chirag Rasikbhai Patel

Book Chapters
December 2021

Book Title: Contemporary Business Trends: Pre and Post-COVID Scenario

Chapter Title: Analysing the Expanding Role of Data-Driven Human Resource Analytics in Organisations

ISBN: 978-93-5435-026-9

Pages: 179 - 189

Language: English

Publisher: Bloomsbury Publishing India Pvt. Ltd.

Minakshi Sehrawat, Bhaveshkumar Parmar

Book Chapters
Jan 2024

Title: Effectiveness of digital rhetoric persuasion on GenZ consumer purchasing decisions

Journal: Global Knowledge, Memory and Communication

ISSN: 2514-9342

Volume (issue): 1 (2)

Language: English

DOI: https://doi.org/10.1108/GKMC-05-2023-0172

Publisher: Emerald Publishing Limited.

Hemant Gupta, Bhaveshkumar J Parmar

Journal
Feb 2017

Title: Effectiveness of Celebrity and non-celebrity endorsement on advertisement for FMCG

Journal: International Conference on Technology and Management

ISBN:

Language: English

DOI:

Publisher: International Conference on Technology and Management

Bhaveshkumar Parmar

Proceedings
Feb 2012

Title: Combating Never Ending Queues at CNG Refueling Stations by Unraveling Science of Chronology: A Conceptual Model

Journal: International Conference on Energy & Infrastructure

ISBN:

Language: English

DOI:

Publisher: Excel India Publishers, New Delhi

Bhaveshkumar Parmar, Y Vyas

Proceedings
Feb 2012

Title: Petro-Retailing on Shoulders of Celebrities: A Study on Effectiveness of Celebrity Endorsements in Promoting Petroleum Products In India

Journal: International Conference on Energy & Infrastructure

ISBN:

Language: English

DOI:

Publisher: Excel India Publishers, New Delhi

Bhaveshkumar Parmar

Proceedings
Oct 2021

Title: Demographic Variables And Techno stress Impacting The Work-Life Integration Of Indian Women Academicians

Journal: Vidyabharati International Interdisciplinary Research Journal

ISSN: 2319-4979

Volume (issue): 1 (2)

Language: English

DOI:

Publisher: Vidyabharati International Interdisciplinary Research Journal.

Bhaveshkumar Parmar, Minakshi

Journal
Jul 2023

Title: Assessment of Factors affecting customer’s satisfaction towards event management practices

Journal: Vidyabharati International Interdisciplinary Research Journal

ISSN: 2319-4979

Volume (issue): 1 (2)

Language: English

DOI:

Publisher: Vidyabharati International Interdisciplinary Research Journal .

Bhaveshkumar Parmar, A Gajjar

Journal
Jun 2021

Title: The New Future of Event Management in Post COVID Era

Journal: Aalochan Drishti

ISSN: 2455-4219

Volume (issue): 21 (6)

Language: English

DOI:

Publisher: Aalochan Drishti.

A Gajjar, Bhaveshkumar Parmar

Journal
May 2021

Title: An Empirical Study to Establish Relationship between Technology, Techno-Stress and Work-Life Integration among North Indian Women Academicians

Journal: Turkish Online Journal of Qualitative Inquiry

ISSN: 1309-6591

Volume (issue): 12 (5)

Language: English

DOI:

Publisher: Turkish Online Journal of Qualitative Inquiry.

Minakshi, Bhaveshkumar Parmar

Journal
Dec 2020

Title: Sprinkler irrigation system and its adoption by potato growers: A case of Banaskantha District

Journal: Indian Journal of Adult Education

ISSN: 0019-5006

Volume (issue): 81 (4)

Language: English

DOI:

Publisher: Indian Journal of Adult Education.

P K Patel, Bhaveshkumar Parmar

Journal
Aug 2020

Title: The impact of COVID 19 on Event Management Industry in India

Journal: Global Journal of Management and Business Research

ISSN: 2249-4588

Volume (issue): 20 (2)

Language: English

DOI:

Publisher: Global Journal of Management and Business Research.

A Gajjar, Bhaveshkumar Parmar

Journal
Dec 2013

Title: An Empirical study to identify factors influencing the purchase of FMCG products by rural consumers in Visnagar

Journal: Synergy- Journal of Management

ISSN: 0973-922X

Volume (issue): 15 (2)

Language: English

DOI:

Publisher: Synergy- Journal of Management.

V Chavda, Bhaveshkumar Parmar

Journal
Apr 2013

Title: Unfolding attitude of youth towards mobile handset brands: A study in North Gujarat region of India

Journal: Asian Journal of Research in Business Economics & Management

ISSN: 2250-1673

Volume (issue): 3 (4)

Language: English

DOI:

Publisher: Asian Journal of Research in Business Economics & Management.

B Pandya, Y Vyas, Bhaveshkumar Parmar

Journal
Oct 2012

Title: Impacts of inflation on capital budgeting decisions

Journal: ABHINAV- National Monthly refereed Journal of Research in Commerce & Management

ISSN: 2277-1166

Volume (issue): 1 (10)

Language: English

DOI:

Publisher: ABHINAV- National Monthly refereed Journal of Research in Commerce & Management.

MM Deliya, Bhaveshkumar Parmar, K K Patel

Journal
Sep 2012

Title: Negative Impact of Advertising on Women with Specific Focus on FMCG Products – Patan District

Journal: Global Journal of Management and Business Research

ISSN: 0975-5853

Volume (issue): 12 (16)

Language: English

DOI:

Publisher: Global Journal of Management and Business Research.

MM Deliya, Bhaveshkumar Parmar, B Karnavat

Journal
Jun 2012

Title: Role of Packaging on Consumer Buying Behavior – Patan District

Journal: Global Journal of Management and Business Research.

ISSN: 2249-4588

Volume (issue): 12 (10)

Language: English

DOI:

Publisher: Global Journal of Management and Business Research..

MM Deliya, Bhaveshkumar Parmar

Journal
May 2012

Title: A study on impact of organized retailer on unorganized retailer

Journal: International Journal of Research in Management, Economics & Commerce

ISSN: 2250-057X

Volume (issue): 2 (5)

Language: English

DOI:

Publisher: International Journal of Research in Management, Economics & Commerce.

MM Deliya, Bhaveshkumar Parmar

Journal
May 2012

Title: Awareness on Micro insurance product in Patan District

Journal: ABHINAV- National Monthly refereed Journal of Research in Commerce & Management

ISSN: 2277-1166

Volume (issue): 11 (5)

Language: English

DOI:

Publisher: ABHINAV- National Monthly refereed Journal of Research in Commerce & Management.

MM Deliya, Bhaveshkumar Parmar, B Karnavat

Journal
Mar 2012

Title: Investment Pattern of Investors in Insurance Companies

Journal: International Journal of Research in Management

ISSN: 2249-5908

Volume (issue): 2 (2)

Language: English

DOI:

Publisher: International Journal of Research in Management.

MM Deliya, Bhaveshkumar Parmar

Journal
Mar 2012

Title: A Study on differentiator in Marketing of fresh fruits and Vegetables from Supply Chain Management Perspective

Journal: ABHINAV- National Monthly refereed Journal of Research in Commerce & Management

ISSN: 2277-1166

Volume (issue): 1 (3)

Language: English

DOI:

Publisher: ABHINAV- National Monthly refereed Journal of Research in Commerce & Management.

C P Thakor, MM Deliya, Bhaveshkumar Parmar

Journal
Mar 2012

Title: A Study on differentiator in Marketing of fresh fruits and Vegetables from Supply Chain Management Perspective

Journal: ABHINAV- National Monthly refereed Journal of Research in Commerce & Management

ISSN: 2277-1166

Volume (issue): 1 (3)

Language: English

DOI:

Publisher: ABHINAV- National Monthly refereed Journal of Research in Commerce & Management.

C P Thakor, MM Deliya, Bhaveshkumar Parmar

Journal
Feb 2012

Title: A study on consumer’s criteria & preference for purchasing their requirement from organized retail market in Ahmadabad city

Journal: Paripex Indian Journal of research

ISSN: 2250-1991

Volume (issue): 1 (2)

Language: English

DOI:

Publisher: Paripex Indian Journal of research.

Bhaveshkumar Parmar, N H Bhatt

Journal
Jun 2013

Title: Rural banking through internet: A study on use of internet banking among rural consumers

Journal: Asian Journal of Management Research

ISSN: 2229-3795

Volume (issue): 3 (2)

Language: English

DOI:

Publisher: Asian Journal of Management Research.

Bhaveshkumar Parmar

Journal
Feb 2014

Title: A study on consumer perception for celebrity & non celebrity endorsement in Television commercials for fast moving consumer goods

Journal: Global Business and Economics Research Journal

ISSN: 2302-4593

Volume (issue): 3 (2)

Language: English

DOI:

Publisher: Global Business and Economics Research Journal.

Bhaveshkumar Parmar, R P Patel

Journal
Feb 2015

Title: Fame versus no name: Gauging the impact of celebrities and non-celebrities endorsement on purchase

Journal: African Journal of Business Management

ISSN: 1993-8233

Volume (issue): 9 (4)

Language: English

DOI: 10.5897/AJBM2014.7589

Publisher: Academic Journals.

Bhaveshkumar Parmar, RP Patel

Journal
Jan 2020

Title: Role of ICT in Work-Life Balance: An Integrated Perspective of the Higher Education Sector

Journal: International Journal for Research in Engineering Application & Management

ISSN: 2454-9150

Volume (issue): 5 (10)

Language: English

DOI:

Publisher: International Journal for Research in Engineering Application & Management.

Minakshi, Bhaveshkumar Parmar

Journal
Dec 2020

Title: Impact of National Food Security Mission (Nfsm) On Production and Stability of Foodgrains and Pulses in India

Journal: Research Journal of Agricultural Sciences an International Journal

ISSN: 2249-4538

Volume (issue): 11 (3)

Language: English

DOI:

Publisher: Centre for Advanced Research in Agricultural Sciences.

P K Patel, Bhaveshkumar Parmar

Journal
Jan 2022

Title: Exploring the interconnectedness between personal, social and community factors, technology usage and work-life integration

Journal: Education India: A Quaterly Referred Journal of Dialogues on Education

ISSN: 2278-2435

Volume (issue): 5 (6)

Language: English

DOI:

Publisher: Education India.

Minakshi, Bhaveshkumar Parmar

Journal
Dec 2020

Title: An empirical study on Factors affecting adoption of online.

Journal: IIMS Journal of Management Science

ISSN: 0976-030X

Volume (issue): 11 (3)

Language: English

DOI: https://doi.org/10.5958/0976-173X.2020.00012.7

Publisher: IIMS Journal of Management Science. IIM- Shillong..

Virendra Chavda, Bhaveshkumar Parmar

Journal
Dec 2021

Title: The Measurement Model of the Pharmacy Education Service Quality: An Empirical Quest Based on Two Approaches.

Journal: Indian Journal of Pharmaceutical Education and Research

ISSN: 0019-5464

Volume (issue): 55 (4)

Language: English

DOI: 10.5530/ijper.54.2s.x

Publisher: Association of Pharmaceutical Teachers of India.

Hemant Gupta, Bhaveshkumar Parmar

Journal
Feb 2023

Title: A Journey from Persuasion to Decision of Generation Z: Empirical Evidence of Rhetoric Effect strategies in Advertisement.

Journal: Academy of Marketing Studies Journal (AMSJ)

ISSN: 1528-2678

Volume (issue): 27 (2)

Language: English

DOI:

Publisher: Allied Business Academics.

Bhaveshkumar Parmar, Hemant Gupta, Chirag Patel

Journal

Activity

Title: • Four Week Induction / Orientation Programme

Start Date: 04 Jun, 2020

End Date: 01 Jul, 2020

Organization: Teaching Learning Centre, Ramanujan College. New Delhi

Role of Faculty: Participant

Level of Programme: National

Programme Attended
Orientation Programme

Title: ● One week Refresher course on Cooperative Policy and Development

Start Date: 26 Aug, 2019

End Date: 30 Aug, 2019

Organization: National Centre for Cooperative Education, NCUI, New Delhi

Role of Faculty: Participant

Level of Programme: National

Programme Attended
Refresher Course

Title: Entrepreneurship Course Curriculum Design & Development

Start Date: 22 Nov, 2021

End Date: 27 Nov, 2021

Organization: Entrepreneurship Development Institute of India

Role of Faculty: Participant

Level of Programme: National

Programme Attended
Short term course

Title: Data Analytics for Research and Publication

Start Date: 04 Oct, 2021

End Date: 08 Oct, 2021

Organization: Indian Institute of Management. (IIM-V) Vishakhpatnam.

Role of Faculty: Participant

Level of Programme: National

Programme Attended
Faculty devlopment programme

Title: Practice Managers for Industry 4.0

Start Date: 26 Aug, 2021

End Date: 30 Aug, 2021

Organization: IIM Sirmaur

Role of Faculty: Participant

Level of Programme: National

Programme Attended
Faculty devlopment programme

Title: Advance Business Analytics

Start Date: 26 Jul, 2021

End Date: 30 Jul, 2021

Organization: Jaipuria Institute of Management, Lucknow.

Role of Faculty: Participant

Level of Programme: National

Programme Attended
Faculty devlopment programme

Title: Online Tools for Research & Analysis

Start Date: 08 Jun, 2021

End Date: 14 Jun, 2021

Organization: Teaching Learning Centre, Ramanujan College, University of Delhi

Role of Faculty: Participant

Level of Programme: National

Programme Attended
Faculty devlopment programme

Title: 33. One month online Entrepreneurship Development Program

Start Date: 15 Feb, 2021

End Date: 17 Mar, 2021

Organization: CED, Government of Gujarat

Role of Faculty: Participant

Level of Programme: State Level

Programme Attended
Professional devlopment programme

Title: Research Methodology for Social Sciences

Start Date: 01 Sep, 2020

End Date: 11 Sep, 2020

Organization: Centre of Agricultural Market Intelligence, AAU, Anand

Role of Faculty: Participant

Level of Programme: National

Programme Attended
Short term course

Title: The BodhiTree and SAFE Tools for Effective Online Teaching: A Hands On Workshop

Start Date: 21 Jun, 2020

End Date: 21 Jun, 2020

Organization: IIT Bombay

Role of Faculty: Participant

Level of Programme: National

Programme Attended
Workshop

RESEARCH PROJECTS

Project Title: Entrepreneurial preference of millennial generation of marginalized groups: An Empirical Study on Scheduled Castes (SC) and Scheduled Tribes (ST) belonging to Gujarat state

Start Year: May 2023

End Year: April 2024

Grant No.: 02/121/2022-23/RP/MN

Amount: 484000

Funding Agency: Indian Council of Social Science Research (ICSSR)

Principle Investigator

Ongoing

Project Title: Economic and Social Issues confronting the Marginalized Social Groups

Start Year: November 2013

End Year: December 2015

Grant No.:

Amount: 1200000

Funding Agency: ICSSR

Co-PI

Completed

Project Title: A study of Sakhi Mandal Yojna (SMY) & its impact on women of rural area of Patan District

Start Year: October 2012

End Year: September 2013

Grant No.:

Amount: 130000

Funding Agency: UGC

Co-PI

Completed

PROJECTS GUIDED

2022

An Economic Analysis of Cultivation of Major Crops in Banaskantha District of Gujarat.

Guided For:

Pragnesh K Patel, Sankalchand Patel University, Visnagar

2023

Impact of Advance Technology on Integration of Work-Life of Women Academicians in Higher Education I

Guided For:

Minakshi, Sankalchand Patel University, Visnagar

2023

To explore the factors affecting Event management practices

Guided For:

Anup M Gajjar, Sankalchand Patel University, Visnagar

e-Content

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